WE ARE A BOUTIQUE SOCIAL MEDIA MANAGEMENT AND DIGITAL MARKETING AGENCY THAT HELPS WESTERN ARTISTS AND BRANDS TO THRIVE IN CHINA'S INCREASINGLY COMPLEX LANDSCAPE.

We manage & grow your opportunities abroad.

We manage & grow your opportunities abroad.

CHINA,

with its large population of 1.45B and a booming $5.7T consumer market, is a prime destination for businesses seeking expansion. The market is always in search of new and engaging content to meet the demands of its consumers, and businesses that can effectively tap into this market can expect to see notable growth and opportunities such as touring, brand endorsement deals, and more.

OUR PARTNERS BOAST A MASSIVE MONTHLY ACTIVE USER BASE. 

WeChat (1.2B)

TME - QQ Music, Kugou Music, Kuwo Music (800M)

Douyin/Tiktok China (600M)

NetEase (600M)

Weibo (500M)

Bilibili (500M)

Red/Xiaohongshu (200M)

Chinese digital platforms are heavily regulated by the Chinese government and often separate as well as differ significantly from their Western counterparts in terms of functionality, content, and user behavior.

STUFF WE'VE WORKED ON

ARTIST MANAGEMENT IN GREATER CHINA REGION

Alan Walker

Alan Walker opening for Rave Now China

TALENT SHOW, TV PRODUCTION

Rave Now China

ARTIST BOOKING, EVENT PROMOTION

PUBGM Digital Music Festival

  • ASTRALWERKS CHINA - Social Media Management, Brand Launch Campaign, Content Localization 

    BRAND MANAGEMENT, LAUNCH, AND LOCALIZATION

    Launched and represented Label Astralwerks (owned by Universal Music Entertainment) in China.

  • Managed social media profiles for Western artists/brands such as Ultra Records, Alesso, Grimes, ZHU in China.

    SOCIAL MEDIA PROFILE MANAGEMENT

    Managed social media profiles for Western artists/brands such as Ultra Records, Alesso, Glass Animals, Yellow Claw, Jonas Blue, ZHU in China

  • Linked artists including SOKO, Salvatore Ganacci, Runtown, Jay Hardway with local media and brands.

    MEDIA FIX / PR

    Linked artists including SOKO, Salvatore Ganacci, Runtown, Jay Hardway with local media and brands.

  • LIQUID STATE (TENCENT MUSIC x SONY MUSIC JOINT VENTURE)  - Music Business Consultancy 

    MUSIC BUSINESS CONSULTANCY 

    Provided consultation and support during the setup and initial phase of Liquid State (a joint venture between Tencent Music Entertainment and Sony Music Entertainment).

  • INTERNATIONAL COLLABORATION

    Facilitated numerous collaborations between Chinese and Western artists, including Lay Zhang and Alan Walker's "Sheep (Alan Walker Relift)" with over 23 million views on YouTube, "Alan Walker x Rocket Girls - Faded," and the Mandarin version of "In My Mind" by Dynoro and Laura Shang.

  • BRAND DEAL

    Secured and assisted in the execution of brand deals and bookings for artists with various brands, such as Ballantine's, Li-Ning, Hermès, MAC Cosmetics, and Absolut Vodka.

  • LOCAL PROMOTION AND ADVERTISING

    Executed numerous promotion campaigns in China by leveraging our resources from DSPs, radio stations, content curators, and influencers. Some notable campaigns include Alesso’s “Midnight” featuring Liam Payne, R3hab and Jonas Blue’s “Sad Boy” with Ava Max and Kylie Cantrall, Surf Mesa’s “ily (i love you baby)” featuring Emilee and Marshmello & Halsey’s “Be Kind.”

Our Services

GROWING A FOREIGN FANBASE TAKES MORE THAN JUST POSTING.

It needs an understanding of Eastern philosophy, music-culture history, local trends, platform algorithms, the native language…Check out more tips from this blog post of ours if you want to “make it” in China!