Establishing a strong online presence on Chinese platforms and developing a genuine local following are key to success. Our team has extensive experience launching and managing the Chinese profiles of some of the world's top artists and brands, including achieving #1 rankings on Chinese digital streaming charts, facilitating local collaborations, securing brand partnerships, and garnering media coverage.

​Our tailored social media solutions cater to artists and brands of all sizes, offering customizable options to communicate effectively with your target audience and ensure maximum impact while allowing you to focus on other aspects of your business. 

At SCG, we understand the importance of expanding your fan base across international borders and the challenges that cultural and linguistic barriers can pose. Our team of experts specializes in cultural, regional, and socio-political nuances as well as local government regulations to provide a strategic approach to help you overcome these obstacles. We specialize in utilizing the most appropriate listening platforms and are skilled in maintaining brand tone and voice across all channels.

Our services include comprehensive content suggestion, localization, and customization. Our team of specialists thoroughly review and revise all forms of your digital content, including text, images, video, and audio, before posting to ensure alignment with local standards and cultural sensitivity in China. We offer customized solutions to proactively and reactively manage your brand's social interactions. 

We are experts in building and executing digital marketing campaigns that drive results. From strategic paid advertising to influencer marketing and everything in between, we tailor our approach to fit the unique needs of your amazing products, artists, and brands. Our campaigns are authentic, scalable, and designed to deliver a strong return on investment.

We provide access to exclusive data from Chinese channels, which is not publicly available, and deliver meaningful reports with insights, updates, and analysis for each project.

SCG offers comprehensive consultancy spanning the full spectrum of the Chinese music industry — including booking, label and distribution deal negotiation, catalog acquisition and sales, digital platform strategy, and broader market expansion. Our insights ensure that both companies and artists receive informed, strategic guidance.